Archive for the ‘Logo Design’ Category

The Evolution of Corporate Logos

Tuesday, November 15th, 2011

Google has featured a variety of logos since the company itself was renamed from BackRub. The present logo that Google officially uses was drawn by Ruth Kedlar, and it is built upon the Catull typeface. Google also uses different alternations of its logo, with some being humorous, while others are thematic, commemorating holidays, birthday of renowned people, or even prominent events such as the Olympics. These logos have come to be known as Google Doodles. YouTube, which is a subsidiary of Google, also comes up with such special logos, known as Yoodles to mark special occasions. Altogether, as of February 14, 2011, Google has had 1002 logos.

motorola logo design evolution

Since its inception, Motorola’s logo has undergone various changes, manifesting its popularity through the initial years of its existence. The original cursive design was altered to a straighter, mechanical one in 1941. Two news designs were unveiled in 1947 that were more sophisticated and elegant. The ‘M’ insignia was redesigned with a ring in the 1960’s. In 2001, this was changed to an ‘M’ on a solid disk. This made the logo appear more solid and catchy, but it was also felt that the original symbol should be left as it is, in order for the company to maintain its recognition. Today, Motorola’s logo continues to reflect the popular qualities that the company is known for – quality, creativity, and strength.

apple logo design evolution

The Apple logo is perhaps the most commonly recognized organizational symbol. The first of these was created in 1976, and it showed Issac Newton seated beneath an apple tree. A quotation by William Wordsworth was also written into it that read “Newton … a mind forever voyaging through strange seas of thought”.

During the last few years, the Apple logo has been seen in several different colors. However, bright colors no longer appear in the logo; the company has opted to use white and raw aluminum shades. The shiny chrome logo appears to fit perfectly. For any reason that Apple had to change its logo, the new version was well received and admired by its customers. It appears quite sharply and prominently on all Apple stores and products.

cannon-logo-evolution.gif (620×149)

The Canon logo is also a well known one, with its bright, red color. However, this logo too has undergone several changes before it evolved to its current design.

When Canon embarked on a large scale marketing campaign, it required a brand name that would be well accepted by people all over the world. Since 1935, Canon had its name registered as its official trademark. This trademark well reflected the precision technology and tools that the company was occupied with. It also echoed Canon’s aspirations to adhere to the highest industry standards.

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FedEx’s original logo was created by Richard Runyon in 1973. Since then, it has featured the Federal Express name to appear in a diagonal position, with a blue and white colored background. After the company’s expansion into an overnight courier services entity, providing ground, bulky freight, and other services, its logo was changed to appear as a more dynamic one. Lindon Leader drew the new FedEx Logo, with a hidden arrow, in 1994. This arrow is shown to be pointing rightwards, and is positioned between the E and the X. This arrow has been used to symbolize a forward moving and innovative mind-set of the company. Today that FedEx has several different operating businesses; each has their own logo color. However the ‘Fed’ in all of these logos is purple in color.

DESIGN A LOGO WITH THE HELP OF LOGO DESIGN FIRM

Wednesday, October 5th, 2011

professional logo design firm

Developing a logo is perhaps the most critical aspect in the field of designing. An eye catching, elegantly designed logo can serve to take an organization or companies name a long way in recognition and popularity. You should always focus on some of the important aspects of logo designing when consulting any logo design firm.

From the outset, it is necessary that there should be a clear concept what a logo will represent. Among the ways to have a good concept, one may share ideas with team members, conduct image research on the internet, envisage what message one wants to portray, and then record all the various ideas gathered, so that it becomes easier to choose the final theme.

Another helpful technique is to draw some sample logos, manifesting various concepts. This can be done on a logo consulting firm, which is able to generate a blended design that you may want to review later. It is a known fact that a lot of design companies practice this technique in general.

When undertaking logo designing, it is very helpful to have a good discussion with the ultimate user of your product or service as to what they want to see. Different people have different ideas as to where they want to place the logo; these may include office stationary, or advertisement banners and bill boards. Having a clear idea of what is needed can help to create the appropriate logo that can be useful in several, dynamic ways.

A good logo designing firm will first perceive a general idea of your business. Then they will outline your scope and requirements for designing a logo, which will help you to advertise or market your product effectively. Logo will establish your business and will create your unique identity in the market. Hence professional Logo designing firms sketch logos which are easy and explicable just by viewing it; which will make your client understand what your business is offering them.

Logos are such vital elements, as it is the sole representation of a company or an organization’s name. Good logo designing firms combine logos with a captivating caption, or there may be some motivational written words around it. A professional logo designing firm will test the appearance of a logo, by printing it on the required marketing material. This will be helpful for them for reviewing how the logo appears, but one will also be able to determine if it needs to be adjusted for size, scale, color, etc., or whether they accompany features need to be modified, altered, or removed altogether.

The most important purpose which must be kept in mind, while approaching any logo design firm is to see whether it is licensed or not? You must also cross-check its reputation in the market. You must also inquire them about their previous designing projects and should browse through their gallery section for collecting specific details as to how much effective designs they have created, till now? You should also inquire their time required for finalized logo delivery, as it is important for you and your business’s progress. You must also verify the cost required to design your logo and what extra benefits are being offered on their pre-designed packages.

10 INTERESTING PUNCTUATION BASED LOGO DESIGNS

Monday, August 1st, 2011

Punctuation can play an effective role in logo designing, and moreover it can also serve as a conclusion for the logo. Punctuation if used creatively with logo transforms to convey the business message effectively in an influential manner. The use of punctuation logo design and marks have grown rapidly in recent years. Punctuation logo designs employ various symbols, structures and characters for having a final impressive and intelligent logo design in the end.

Punctuation Based Logo

Punctuation Based Logo

Punctuation based logo

Punctuation Based Logo

Punctuation Based Logo

Punctuation Based Logo

Punctuation Based Logo

Punctuation Based Logo Design

Punctuation Based Logo Design

Punctuation Based Logo Design

OLYMPIC LOGOS TIME TRAIL FROM 1994 To 2012

Wednesday, July 20th, 2011

Olympics Logos

The Olympic emblem consists of five interlaced rings, which are of equal dimensions. This symbol portrays the activity of the Olympic Movement along with the combining power of five continents along with the meeting of athletes at the Olympic Games at a unified platform worldwide. Each Olympic Games has its own importance which is designed by integrating the Olympic rings with one or more distinctive elements. These logos are approved by the International Olympic Committee to approve Olympic emblems for the Olympic Games.

Lillehammer – Winter 1994

This logo contains a stylized aurora depicting Northern lights along with the five Olympic rings and snow crystals. This Olympic logo is an inspiration from nature, sky and snow. The colors used in this logo are cobalt blue and white which associates power, tension and dramatic spectacle.

Atlanta – Summer 1996

This logo is designed to portray a torch with its base enclosing five Olympic rings and the number 100 is depicting a classical Greek column. At the top point of the torch a star is symbolized which is denoting the level of excellence each athlete is in quest of.  The green color is used for representing Atlanta’s reputation being a City of Trees and the gold color represents gold medals.

Nagano – Winter 1998

This is indeed an great Olympic logo representing a flower with each petal representing an athlete practicing a winter sport. The petals are combined with the snow flakes which are signifying Olympic Winter Games. It is also portrayed as a sunflower which dynamic nature of the vivid and colorful picture and symbolic Olympic Games brilliance globally.

Sydney- Summer 2000

This logo represent figure of an athlete holding boomerang in the form of waves which is combined with vibrant colors. The logo is designed beautifully using Australian shapes and colors which also represent an individual running with the Olympic torch in hand which recalls the trail of smoke with the colors of harbors and beaches.

Salt Lake City – Winter 2002

This logo is representing a stylized snow crystal with bright colors which includes yellow, orange and blue. This Olympic logo is representing contrast, culture and courage. In addition to this, this logo is reflecting the diversity of the landscape and heritage of Utah region.

Athens- Summer 2004

The 2004 Olympic Games logo is portraying an olive wreath which is a branch arising from an olive tree which has the ability to encircle itself. This logo is portraying the ancient Olympic Games where olive wreath was given as an official award to champion athletes. The blue and white colors represent the shades of Greek flag.

Torino – Winter 2006

The Olympic logo of 2006 Winter Games is designed to portray the silhouette of the Mole Antonelliana. It is transformed into a mountain of crystals of ice where it is trying to reach the blue sky. The crystals can also be visualized as a web and the combining of various technologies and the eternal Olympic spirit of communication among countries.

Beijing – Summer 2008

This is an elegant logo which is combined with calligraphic techniques. It represents a seal in red color and an individual moving forward. It is designed as such to resemble the Chinese character ‘Jing’ which is the name of the hosting city. The red color used in this logo embodies four messages: Chinese culture, color of red Chine, welcoming visitors worldwide and a challenge for achieving perfection with strength.

Vancouver – Winter 2010

The Olympic Logo of 2010 is an interpretation of the inukshuk, which are guide spots that provide direction across the North. It is also called Ilanaaq which is a Inuit word for friend. This logo is portraying the friendly spirit and dreams of Canada for Olympic Winter Games in Vancouver.

London – Summer 2012

The 2012 Olympic logo is designed by combining the power of Olympic rings and the city of London together.  However this logo is quite simple, distinct and bold which is full of energy. It has the ability to communicate easily and creates an opportunity to challenge and accept change.

Happy Valentine Day

Thursday, February 17th, 2011

Happy Valentines Day

Valentine’s Day is an annual festivity which is held on February 14 celebrating love and affection between companions. The day is named after Saint Valentine on which lovers express their love for each other by presenting flowers, sending gifts and greeting cards etc. The commonly used Valentine’s Day symbols include heart-shaped objects, doves and the image of Cupid.

New Year Logos & Cards Designed by Logo Online Pros Team

Friday, December 24th, 2010

The New Year is the day which symbolizes and marks the beginning of a new calendar year. Many countries across the world celebrate New Year with zeal. The celebrations usually include display of fireworks along with many other festivities, which are celebrated according to varying cultural norms of countries. New Year’s Day is observed on January 1, the first day of the year on the modern Gregorian calendar and on Julian calendar.

Merry Christmas – A Beautiful Logo Designed by Logo Online Pros Team

Friday, December 24th, 2010